About Us

GM Selection is a consulting and sales representation company founded in 2018 with the aim to create an elite portfolio of products to be promoted to select agencies, private concierges and family offices across Europe, The Americas and/or Middle East. Our services are suited for niche, independent properties, travel companies, cruises, airlines and private jet enterprises seeking to intensify their presence or launching their product on these significant markets.

Our Concept

Our concept is to have a very select portfolio of products and provide them with an exclusive representative, personal care, individual attention, focused promotion and targeted sales.

We have the know-how of selling ‘private’ and ‘exclusive’, the contacts amidst upscale travel agencies, concierges and family offices, and the means to reach the most discerned clientele.

The Essentials

As hoteliers, we understand the essentials, such as, CSFs, RevPar and GOP of our clients.

We respect and support your budgets, enhance your visibility and presence, provide market and compset inteligence, guarantee ROI within a reasonable time range and contribute our expertise to reach your goals and achieve your budget.


  • Zalie Barouh
    I know Gabriela Markova in professional and personal way and I can say she has been always a real pleasure to work with. She is honest, goes straight to the point, is not scared to say No and she is someone you can always trust. In this business it is most important to deal with honest people who compromise and do the utmost to help. This is the kind of person Gabriela is. Besides, we developed a personal relationship and it is fantastic, we trust each other. I have been working with Gabriela at 2 great hotels and in both she has always been willing to support my agency.  
    Zalie Barouh
    Director Special Accounts, Viajes Intermex, Mexico, A Virtuoso Agency
  • Jim Eraso
    Gabriela Markova is one of the most professional persons I have ever dealt with in my many years in the Travel Industry. Starting back when she was at the Mandarin Oriental in Barcelona to the wonderful private Island Velaa in the Maldives, I received nothing but the best cooperation. You have my 100% support Gabriela!
    Jim Eraso
    JIM ERASO Travel, a Virtuoso agency, USA
  • Dominik Babel
    I never in my career came across someone so passionate and sales driven. Gabriela has amazing connections and a reliable network within the Luxury Industry. But more than that she is a wonderful person to be with, with an outstanding positive and happy attitude.
    Dominik Babel
    Managing Director of Elegant Travel - Germany/Austria/Switzerland
  • Rob Arrow
    I have been fortunate to work alongside Gabriela on a number of luxury properties around the world throughout mine and her career. She has shown that understanding and listening to the industry people, helps getting it right for the client and that attention to detail incorporating the little bespoke elements into an experience is what counts. I have not met anyone who understands luxury like Gabby and this was demonstrated in her successful time at Velaa Private Island but also before with the Mandarin Oriental hotels. Gabriela understands that in today's world the client doesn't just want a luxury room and property but the whole aspect of what the destination can offer is just as important from on the ground experiences and services to moments that will then create emotions that last a lifetime. Any product working with Gabriela will see the genuine benefits of her representation and the longevity of what this will bring.  
    Rob Arrow
    Head of Product Dnata Travel, The Emirates Group
  • Ernesto Garcia
    I got to know Gabriela from her early times at Mandarin Oriental, Prague, years before transferring to the group's property in Barcelona, where she absolutely fell in love with the city. Some years ago, it was Gabriela who brought Velaa Private Island, one of the Maldives' top three resorts, to the Spanish market. Her superb knowledge of a great number of markets, together with her passion for our trade, definitely makes her a very reliable partner. Now that she's opened her own company, I can tell that in no time she will represent a very nice portfolio.
    Ernesto Garcia
    Manager Southern Cross, Spain
  • Marcello Martucci
    I had the pleasure to meet Gabriela in the past and it was nice to work and cooperate with her. She was always very helpful to satisfy our clients needs and handled our requests very professional.  
    Marcello Martucci
    Centurion Relationships Manager, Zurich, Switzerland
  • Ann Gerakitis
    Through my years of working with Gabriela when she was at Mandarin Oriental, and subsequently when she introduced Velaa to the US market and Virtuoso, I came to know Gabriela as the ultimate professional in her product knowledge and associations in the travel industry. A true pleasure to work with!  
    Ann Gerakitis
    Luxury Travel Manager, Travel Edge (former Century Travel), Virtuoso
  • Julia Kostina
    “ I’m travel advisor, Virtuoso member, and I have long and successful history of working with Gabriela as a partner from hotels' side. She is one of those high-end professionals who mingle effortlessly with choosey international luxury travel community, so she has fabulous network which I’m part of. Lucky hotels for which Gabriela was working, were always represented the best possible way, with top-notch grace and elegance, and I was always confident sending my valuable clients to stay under her supervision knowing that all details are well taken care of. I will be more than glad to support Gabriela in her new business, and I’m sure she will be big success.”
    Julia Kostina
    Vice President Renshaw Travel, a Virtuoso agency, Canada
  • Lisa Cohen
    I have known Gabriela Markova for several years, since the time she was at the Mandarin Oriental in Prague. I continued to work with her over the years, after she moved to Barcelona to the Mandarin Oriental and, more recently, when she moved to Velaa Private Island in the Maldives where we had our top clients staying and loving every minute of it. Gabriela has always been extremely professional, reliable and supportive in our working relationship, in addition to being very personable and charming. I cannot but endorse wholeheartedly her new initiative of hotel representation and consulting.  
    Lisa Cohen
    Associate Partner, Valerie Wilson Travel
  • Marcello Martucci
    I had the pleasure to meet Gabriela in the past and it was nice to work and cooperate with her. She was always very helpful to satisfy our clients needs and handled our requests very professional.  
    Marcello Martucci
    Centurion Relationships Manager, Zurich, Switzerland
  • Jesse Katz
    Collaborating with Gabriela is always such a pleasure! It is near impossible to find someone as responsive and proactive as Gabriela is, and I always have complete confidence, when sending clients to properties that Gabriela represents.  
    Jesse Katz
    Luxury Travel Manager, Protravel, a Virtuoso agency, USA