Caroline Mergen
Regional Director of Sales, DACH Market
Patricie Popelíková has always been drawn to the world of luxury travel. Growing up in the Czech Republic, she developed a strong interest in the international hospitality industry, which led her to pursue a bachelor’s degree in Tourism & Leisure Management in Denmark and Austria. Eager to expand her expertise in sales and marketing, she pursued a unique triple master’s degree in Global Sales & Marketing, gaining hands-on experience across countries on three continents — Vietnam, Mexico, and Austria. Through this experience, she gained profound insights into global sales strategies, value-based selling, and service excellence.
Patricie’s professional journey across various destinations has given her a well-rounded perspective on the industry. From customer service and team management in the Turkish Riviera to working with a luxury travel agency in Prague, she has gained valuable insight into both the guest experience and the operational side of tour operators in luxury travel. She has also participated in international projects and high-profile travel fairs, further refining her expertise in the field.
Now, as part of GM Selection, she is excited to channel her passion for luxury travel into fostering meaningful relationships. She speaks Czech and English fluently and has working knowledge of Russian, focusing on selected markets within the CEE region.
